About Sarah


Before “princessing” Sarah Ingle grew up doing other “p” verbs: performing and programming. In third grade she began singing professionally as a recording artist for elementary education curriculum albums until middle school when she started her first company developing websites and custom e-commerce solutions for small businesses. During her undergraduate studies, Sarah worked as a model where she was featured on over thirty covers in fifteen countries. At age 21 Sarah completed her Master of Science in Marketing with a 4.0 from Clemson University, all the while finding ways to continue performing and entertaining.

November 2014 Sarah founded Princess Ever After, a Colorado-based company providing professional singing princess characters for special events.  From Day 1 Sarah made it a priority to bring the magic of musical fairytale princesses to those in need, volunteering at hospitals, charity events, nursing homes, and community outreach programs.

One year and three months after founding Princess Ever After, Sarah went viral.   Her striking resemblance to Disney cartoon princesses, shown on her Instagram, caught the eye of the media and turned her into an overnight sensation in February 2016. The media frenzy launched a series of online, print, and television stories around the world everywhere from E! News to Cosmopolitan and The New York Post to The Meredith Vieira Show.

To this day, Sarah still feels overwhelmed with gratitude and even amazement at the incredible doors the viral frenzy opened.  Fans flocked to her Instagram eager for new types of fairytale content. (now Tik Tok), earning nearly a million likes or “hearts” shortly after joining. beginning with her debut pop singles “Start It Over” and “River.”

Currently, Sarah is living her dream as a social content creator, recently shifting her focus from Instagram to YouTube where she spreads the message that life is what you make it, so you might as well create your fairytale.

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